Content vs. Message

For each of the three products mentioned in the last post, there is both content and message. Sony's new VAIO notebooks include content such as speech, video, entertainment, text, digitial images and audio. The message from this device is that it allows for added enjoyment of the notebook because of its improvements that resulted in better quality. A negative message might be that it is hurting the industry that manufactures DVD and Blue-Ray players. People might feel less inclined to buy something that has one function when they can buy something that has several functions.

The content for Apple's new iPad is somewhat similar to that of the VAIO, though not all details of the product have been disclosed yet. It's content will include video, as well as internet access, text, digital images and audio. The message from this product is that it will allow for added convenience when it comes to accessing the internet, reading books, listening to music or any number of other tasks.It also is a more portable computer and easier to carry. A negative message is that it may make people too inseparable from computers.

Sony's new BRAVIA televisions have content such as movies and HD images, as well as text. Positive messages from these televisions include added convenience and quicker access as a result of movies becoming available sooner. Also added enjoyment of television due to a better image. A negative message from these new televisions is that they might make people even more reluctant to get out of the house rather then simply stay in.